Description

Visual managers are responsible of overseeing all activities that are related to visual events and products for their business. They communicate ideas through visuals to colleagues and design efficient designs while staying within the budget. Their primary responsibility is collaboration with planners of events and scheduling to gather the details of visual elements. Additionally, visual managers monitor the inventory of equipment and controls and identify issues that are related to visuals and address problems in a timely manner.

Visual managers are also accountable for overseeing other visuals employees, and taking part in administrative procedures such as invoices and payments. They are required to provide top-quality customer service to their clients and collaborate with other teams within their company to create an integrated vision for the visual aspects of their projects. They also develop visual budgets as well managing the training and scheduling of an entire team of visual technicians.

A bachelor's degree in graphic arts or design or another similar field is usually required for this job. Experience is required in addition to industry certificates may be helpful. Visual managers should have strong analytical and communication skills and be able to work in a group setting and can work independently with little supervision. They must be able to function in a fast-paced work environment and be able to work with a variety of tasks and keep the deadlines for all projects.

Roles & Responsibilities

As a Visual Manager in the United Kingdom with 3-6 years of experience, your main responsibilities include:

  • Design eye-catching visual displays and store layouts to enhance the overall brand image and attract customers.
  • Collaborate with cross-functional teams to develop visual merchandising strategies that align with marketing campaigns and seasonal promotions.
  • Train and supervise store staff in visual merchandising techniques, including product placement and store presentation.
  • Conduct regular store visits to ensure visual standards are maintained, provide feedback, and suggest improvements to optimize the customer shopping experience.

Qualifications & Work Experience

For a Visual Manager job role, the following qualifications are required:

  • Strong creative and design skills to develop visually appealing displays and merchandising strategies that align with the brand's aesthetic.
  • Extensive knowledge of current and emerging design trends, color theory, and visual composition techniques to create captivating visual experiences in-store.
  • Proficiency in graphic design software and tools to create and edit visual elements such as signage, banners, and promotional materials.
  • Excellent communication and collaboration skills to effectively partner with cross-functional teams and provide guidance on visual merchandising standards and guidelines.

Essential Skills For Visual Manager

1

Product Development

2

Production Process

3

Production Planning

Career Prospects

The Visual Manager role is crucial for overseeing visual merchandising and design strategies. In the United Kingdom, professionals with 3-6 years of experience in this field may explore alternative roles that align with their skills. Here are following options to consider:

  • Visual Merchandiser: A position that focuses on implementing visual merchandising concepts and creating visually appealing displays to enhance the customer experience.
  • Retail Operations Manager: A role that involves managing the day-to-day operations of a retail store or multiple stores, including inventory management, staff supervision, and ensuring a seamless customer experience.
  • Marketing Coordinator: A position focused on coordinating marketing activities, such as planning and executing promotional campaigns, managing social media presence, and analyzing market trends.
  • E-commerce Manager: A role that involves managing and optimizing online sales channels, including website management, digital marketing, and customer experience optimization.

How to Learn

The Visual Manager role in the United Kingdom is expected to witness substantial growth in the market. According to a 10-year analysis, employment opportunities in this field are projected to increase significantly. The role entails managing visual merchandising and store layout to enhance customer experience and drive sales. With the growing importance of brand image and enhanced retail experiences, the demand for skilled Visual Managers is expected to rise. This growth is bolstered by the rapid expansion of e-commerce and the need to create visually appealing online platforms. Overall, the Visual Manager position is poised to offer ample employment opportunities in the future.