Description

General sales managers supervise the sales department of the business or company. They are usually responsible for recruiting and training sales staff as well as working with sales staff to ensure that they are meeting objectives and goals, assembling information of the team's sales performance to report to top management, and making sure that the business is earning sufficient revenue. Based on how big the company the general sales manager could be also responsible for marketing-related duties in general including strategizing or implementing effective strategies for sales.

A general sales manager job is not typically a requirement for an exact education level. However having the graduation certificate from a high school or GED is strongly recommended and having a bachelor's degree in a field like business could be advantageous. General sales managers will typically require at minimum 5 years worth of experience in sales and a record of achieving or exceeding their sales targets. Management and leadership abilities are equally important.

General sales managers typically spends longer than 40 hours per week and frequently communicates with the upper management of the company. General sales managers typically serves as a link from the sales department to the other departments within the business.

Roles & Responsibilities

As a General Sales Manager with 3-6 years of experience in the United States, your main responsibilities include:

  • Developing and implementing sales strategies to increase revenue and achieve sales targets.Create plans to drive sales growth, identify new opportunities, and expand existing customer base.
  • Managing and coaching a sales team to optimize their performance and achieve sales goals.Provide guidance, training, and support to the sales team, monitor their progress, and motivate them to achieve targets.
  • Analyzing market trends and competitor activities to identify potential business opportunities.Stay updated on industry developments, monitor market trends, and conduct competitor analysis to stay ahead in the market.
  • Building and maintaining relationships with key clients and stakeholders to ensure customer satisfaction and loyalty.

Qualifications & Work Experience

For a General Sales Manager job role, the following qualifications are required:

  • Proven track record of successfully leading and managing a sales team, achieving and exceeding sales targets consistently.
  • Strong business acumen and strategic thinking skills to develop sales strategies, identify market trends, and capitalize on business opportunities.
  • Excellent interpersonal and communication skills to build and maintain strong relationships with clients, stakeholders, and the sales team.
  • Ability to analyze sales data, identify areas of improvement, and implement effective sales strategies to drive revenue growth.

Essential Skills For General Sales Manager

1

Sales Strategy

2

Sales Technique

3

Leadership

Skills That Affect General Sales Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Training

9%

Sales Strategy

34%

Sales Technique

5%

Business Development

4%

Leadership Organisation Teamwork

22%

Leadership

2%

Career Prospects

The role of General Sales Manager is crucial in driving sales effectiveness and achieving revenue targets. For professionals with 3-6 years of experience in the United States, there are several alternative roles worth considering. Here are following options to explore:

  • Business Development Manager: A role that focuses on identifying new business opportunities, establishing partnerships, and fostering client relationships to drive sales growth.
  • Key Account Manager: A position responsible for managing and nurturing relationships with strategic accounts, ensuring customer satisfaction, and maximizing sales within those accounts.
  • Sales Operations Manager: A role that involves optimizing sales processes, implementing sales strategies, and providing support to the sales team to enhance productivity and efficiency.
  • Regional Sales Manager: A position with broader responsibilities, including overseeing sales activities in a specific geographic region, managing a team of sales representatives, and driving revenue growth.

How to Learn

The role of General Sales Manager in the United States is expected to experience steady growth in the market. Over a 10-year analysis, employment opportunities for this position are projected to increase. According to the latest data points available from Google, the demand for General Sales Managers is expected to remain strong, with various industries seeking professionals to lead and manage their sales teams. This trend indicates a positive outlook for individuals pursuing or currently occupying this role, as the job market is expected to provide ample employment opportunities in the future.