Description

Sales managers may work in both retail and non-retail settings. Sales managers are responsible for the day-to-day management of sales activities and sales associates. They may have assistants. They are responsible for the implementation of their company’s sales programs and sales activities, in order to meet or exceed established sales goals.

They must grow company profits without sacrificing customers’ satisfaction, and, at the same time, create a good work environment for their workers. Sales managers must be very experienced and effective salespeople. They must also have managerial and leadership skills. The duties of sales managers may include the coordination of direct sales, inventory control, sales reporting, and sales performance analysis. They must be knowledgeable in the products or services that their company sells. They must conduct regular meetings with their regional or national sales managers, either face to face or via video conferences.

Employers require that sales managers have a bachelor’s degree in marketing, finance, business, or another relevant field. However, some companies may accept candidates with significant years of experience in lieu of a bachelor's degree requirement. They must have excellent customer service and interpersonal skills. They must have good oral and written communication skills. They must keep themselves up to date with relevant product trends in their industry. They may be required to mentor or coach junior sales managers. They may be required to travel.

Roles & Responsibilities

As a Sales Manager with 3-6 years of experience in Singapore, your main responsibilities include:

  • Manage a team of sales representatives, providing coaching, mentoring, and performance feedback. Ensure the team meets sales targets, KPIs, and customer satisfaction goals.
  • Develop and implement effective sales strategies and plans to drive business growth. Identify new market opportunities, analyze competitors, and stay updated on industry trends.
  • Build and maintain relationships with key clients and stakeholders. Conduct sales presentations, negotiate contracts, and resolve customer issues.
  • Monitor sales activities, prepare sales reports, and provide insights to enhance sales effectiveness.

Qualifications & Work Experience

For a Sales Manager job role, the following qualifications are required:

  • Must have a successful history of achieving sales targets and driving revenue growth in previous roles.
  • Should possess the ability to lead and motivate a team of sales representatives, providing guidance and support to ensure their success.
  • Must be able to effectively communicate with clients, understand their needs, and present compelling sales proposals.
  • Should have the ability to analyze market trends, identify new opportunities, and develop innovative sales strategies to stay ahead of the competition.

Essential Skills For Sales Manager

1

Sales Strategy

2

Sales & Management

Skills That Affect Sales Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Sales Strategy

3%

Sales & Management

14%

Career Prospects

The role of a Sales Manager is crucial for driving revenue and achieving sales targets. With 3-6 years of experience in Singapore's dynamic market, there are several alternative roles to consider. Here are following options:

  • Business Development Manager: A role focusing on identifying new business opportunities, building strategic partnerships, and expanding the customer base.
  • Key Account Manager: A position dedicated to nurturing and managing relationships with key clients, ensuring customer satisfaction, and maximizing sales opportunities.
  • Regional Sales Manager: A role responsible for overseeing sales activities in a specific region, coordinating with sales teams, and implementing effective sales strategies.
  • E-commerce Manager: A position focused on developing and managing online sales channels, optimizing digital marketing campaigns, and enhancing the overall online shopping experience for customers.

How to Learn

The sales manager role in Singapore is projected to experience significant growth in the market. Over the past 10 years, the job role has witnessed consistent expansion due to the booming economy and increasing business activities in the region. This growth trend is expected to continue in future as well. With the rise of e-commerce and digital sales channels, the demand for skilled sales managers is expected to surge. As a result, there will be numerous employment opportunities available for sales managers in the future, making it a promising career choice for individuals looking to pursue a career in sales.