Description

Managers of sales training are accountable in developing, supervising the implementation, improvement, and development of training programs and materials for sales professionals within their company. They are accountable for finding and bringing in professionals from outside of the company (such as expert lecturers, guest lecturers, and experts) in order to efficiently train sales professionals. Sales trainers are expected to make use of technology whenever necessary and must be proficient in the methods and techniques employed by sales personnel within their organization. In addition, they typically have to manage the sales trainers, and also lead and train sales trainers effectively under a variety of conditions.

An undergraduate degree from marketing, business, or education, or a similar experience is usually required for this job. Candidates should also possess at least two years of professional education experience and at least four years of experience preferred. Sales trainers must also be proficient with basic computer programs, such as Microsoft Office Suite. Microsoft Office suite, as they should be adept at quickly learning how to utilize the proprietary software utilized by the organization hiring them. Furthermore, they should be able to communicate effectively, with a high level of interpersonal and training abilities.

Sales training managers typically work in an office environment on their own or as a part of teams, or as a speaker before large groups However, they should be prepared to conduct in-person training when needed. Candidates for sales trainer jobs typically need to be able to travel occasionally.

Roles & Responsibilities

As a Sales Training Manager with 9+ years of experience in the United Kingdom, your main responsibilities include:

  • Develop and deliver effective training programs to enhance sales skills and product knowledge, ensuring the sales team is well-equipped to meet targets.
  • Conduct regular assessments and evaluations to identify training needs, and create customized training plans to address skill gaps and improve performance.
  • Collaborate with sales leaders to identify sales challenges and develop strategies to overcome them, including providing ongoing coaching and feedback to improve sales effectiveness.
  • Stay updated on industry trends and best practices in sales training, incorporating innovative techniques and technologies to continuously improve the training program and enhance sales outcomes.

Qualifications & Work Experience

For a Sales Training Manager job role, the following qualifications are required:

  • The candidate should have a proven track record of success in sales, demonstrating their ability to meet or exceed sales targets consistently. This experience will allow them to understand the nuances of sales and provide effective training to the sales team.
  • The Sales Training Manager will be responsible for delivering training programs to the sales team. Hence, excellent communication and presentation skills are essential to effectively convey concepts, strategies, and techniques to the trainees.
  • The candidate should possess a solid background in training and coaching. They should be skilled in designing and delivering effective training programs and have the ability to coach sales reps to improve their performance.
  • In-depth knowledge of various sales methodologies and techniques is crucial.

Essential Skills For Sales Training Manager

1

Sales Strategy

2

Sales & Management

3

Negotiation

4

Sales Analysis

Career Prospects

With over 9 years of experience as a Sales Training Manager in the United Kingdom, professionals in this role may consider exploring alternative positions. Here are following alternative roles to consider:

  • Learning and Development Manager: This role involves designing and implementing comprehensive training programs for employees, focusing on enhancing their skills and knowledge.
  • Business Development Manager: A position focused on identifying and pursuing new business opportunities, building partnerships, and expanding the company's customer base.
  • Sales Operations Manager: This role involves overseeing and optimizing sales processes, managing sales analytics and forecasting, and implementing strategies to improve sales performance.
  • Customer Success Manager: A position focused on building and maintaining strong relationships with customers, ensuring their satisfaction, and driving customer loyalty and retention.

How to Learn

The job role of a Sales Training Manager in the United Kingdom is expected to witness significant growth in the market. Several reports indicate that this position will experience a steady rise in demand over the next ten years. The role is projected to expand due to the increasing emphasis on employee development and training within organizations. This trend is likely to result in a surge of employment opportunities within the field. With the evolving business landscape and the growing need for skilled sales professionals, the job prospects for Sales Training Managers seem promising for the foreseeable future.