Vice-presidents of sales and marketing have three main responsibilities: identifying leads for their businesses closing sales, and making sure the subordinates of theirs have closed sales. Vice-presidents of marketing and sales have to find prospective customers and reach them. To close sales for themselves they should remain persistent and employ techniques like follow-up emails and phone calls to customers. To ensure that salespeople under their supervision do the job they must be the vice-president of marketing has to oversee the sales process and processes.
The vice president of sales and marketing must be familiar in their product's pricing, distribution as well as any other pertinent information that a buyer might require to be aware of. As vice presidents of sales and marketing must close sales, they must be effective leaders and supervisors constantly evaluating their the performance of their salespeople and sharing any issues to salespeople.
Vice-presidents of sales and marketing typically require a bachelor's or a master's level degree in commerce or another similar area. They should also have a lot of knowledge of sales and marketing.