Description

Vice presidents of marketing and sales have three primary tasks: finding leads for their business, closing sales, and making sure that subordinates are closing sales. Vice presidents of marketing and sales must seek out potential customers and contact them; to close their own sales, they must be persistent and use methods such as follow-up calls and emails to customers. To ensure that subordinate salespeople are doing their job they need to be, the vice president of marketing must monitor sales and procedures.The vice president of marketing and sales needs to be well versed with their product, distribution, prices, and any other potentially relevant details that a customer may need to know. Just as much as vice presidents of marketing and sales need to close their sales, they need to be good leaders and supervisors, regularly checking performance and communicating any problems with salespeople.Vice presidents of marketing and sales typically need a bachelor’s or master’s degree in business or a similar field. They also need extensive experience in sales and marketing.

Roles & Responsibilities

As a Vice President VP, Sales & Marketing with 9+ years of experience in the AE, your main responsibilities include:

  • Develop and implement sales and marketing strategies to achieve company goals, increase revenue, and expand market presence. You will be responsible for creating effective strategies that align with the company's objectives and drive sales and marketing efforts.
  • Lead and manage a high-performing sales and marketing team, providing guidance, coaching, and support to achieve targets. You will oversee a team of sales and marketing professionals, ensuring they have the resources and support needed to succeed.
  • Build and maintain strong relationships with key clients, partners, and stakeholders to enhance business opportunities and drive customer satisfaction. You will be responsible for nurturing and expanding relationships with important clients and partners to drive business growth.
  • Monitor market trends, competitor activities, and customer preferences to identify opportunities for product/service enhancements and market expansion.

Qualifications & Work Experience

Vice-presidents of sales and marketing have three main responsibilities: identifying leads for their businesses closing sales, and making sure the subordinates of theirs have closed sales. Vice-presidents of marketing and sales have to find prospective customers and reach them. To close sales for themselves they should remain persistent and employ techniques like follow-up emails and phone calls to customers. To ensure that sales associates under their supervision do the job they must be the vice-president of marketing has to oversee the sales process and processes.

Essential Skills For Vice President (VP), Sales & Marketing

1

Sales Strategy

2

Sales Technique

3

Demand Forecasting

4

Leadership Management

5

Sales Forecasting

Skills That Affect Vice President (VP), Sales & Marketing Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Sales Strategy

23%

Sales & Management

16%

Leadership Organisation Teamwork

21%

Career Prospects

The Vice President VP, Sales & Marketing plays a pivotal role in driving business growth and achieving sales targets. With 9+ years of experience in the field, professionals in this role can explore various alternative positions. Here are four options to consider:

  • Chief Marketing Officer: A senior executive position responsible for developing and executing marketing strategies to enhance brand visibility and drive customer acquisition.
  • Business Development Director: A role focused on identifying new business opportunities, building strategic partnerships, and expanding market reach.
  • Sales Operations Manager: A position that oversees sales processes, CRM implementation, and sales force effectiveness to optimize sales performance.
  • Product Marketing Manager: A role that involves developing marketing strategies, conducting market research, and driving product positioning and messaging.

How to Learn

According to Google, the projected growth of the Vice President (VP), Sales & Marketing role in the United Arab Emirates market is promising. Over the past 10 years, this job role has experienced a steady increase in demand due to the growing importance of sales and marketing strategies in the competitive business landscape of the UAE. With the country's focus on diversification and economic development, the need for skilled professionals in this position is expected to further escalate. Consequently, in the future, numerous employment opportunities are anticipated to be available for individuals seeking to pursue a career as a VP of Sales & Marketing in the UAE.