Description

Market research consultants conduct deep market analysis, collects data and analyzes the trends and findings. They work with clients to determine research goals and develop methodologies. Consultants write complete reports, which present results and recommendations for strategic planning. A strong analytical skill, attention to specifics and the ability to convey complex information are required for this job. A bachelor's degree or higher from market research, or in a similar field is usually required.

Roles & Responsibilities

As a Consultant, Market Research with 0-3 years of experience in the United Kingdom, your main responsibilities include:

  • Conducting market research studies to gather and analyze data on market trends, competitors, and customer preferences.
  • Assisting in the development of research methodologies, questionnaires, and surveys for data collection.
  • Interpreting research findings and preparing detailed reports and presentations for clients, highlighting key insights and recommendations.
  • Collaborating with cross-functional teams to provide strategic market insights and support decision-making processes.

Qualifications & Work Experience

For a Consultant, Market Research job role, the following qualifications are required:

  • Extensive knowledge of market research methodologies and techniques to design and execute comprehensive research projects.
  • Strong analytical skills to interpret data and derive meaningful insights that can guide strategic decision-making.
  • Excellent communication and presentation skills to effectively communicate research findings and recommendations to clients and stakeholders.
  • Ability to think critically and problem solve, identifying key issues and developing innovative solutions to meet client objectives.

Essential Skills For Consultant, Market Research

1

Marketing Management

2

Consulting Skills

3

Market Research

Career Prospects

The role of a Consultant in Market Research is a valuable position that requires 0-3 years of work experience in the United Kingdom. For professionals in this field seeking alternative career paths, here are following options to consider:

  • Business Analyst: This role involves analyzing business processes, identifying areas for improvement, and recommending solutions to enhance efficiency and productivity.
  • Customer Insights Analyst: A position focused on gathering and analyzing customer data to gain valuable insights that can drive business strategies and improve customer experience.
  • Marketing Coordinator: This role involves assisting in the planning and execution of marketing campaigns, conducting market research, and coordinating marketing activities to achieve business goals.
  • Product Manager: A position responsible for developing and managing products from conception to launch, including market research, product development, and strategic planning.

How to Learn

The role of Consultant in Market Research is expected to witness significant growth in the United Kingdom. Over the past decade, there has been a steady increase in demand for market research services, resulting in the expansion of this job role. According to recent reports, the market research industry is projected to grow by an average rate of 3.9% per year over the next ten years. This growth is anticipated to create a substantial number of employment opportunities for individuals interested in this field. With increasing reliance on data-driven decision making, organizations are expected to heavily rely on the expertise of market research consultants, thereby ensuring a promising outlook for this job role.