Digital Designer

A digital designer's duties vary heavily depending on their company's field. For example, if the digital designer works for a web design company, they will likely spend their days working in PhotoShop and DreamWeaver, creating web pages. If they work for an animation studio, they might design and animate characters. If their company's specialty is marketing or public relations, they might design brochures, business cards, or media kits. Freelance digital designers may also work across a variety of mediums.Digital designer work with computers and typically need a bachelor's degree in a graphic design, interactive design, or a related field; some positions will also accept degrees in such fields as advertising and marketing. While certifications are not always necessary, most employers want demonstrated proficiency with the digital design software packages used in their company. These generally include Photoshop, llustrator, and other Adobe products. Proficiency with input devices such as graphics tablets is also usually desired, as is ability to work directly with code.A digital designer generally works standard business hours, though some firms allow for flexible hours. Some overtime may be required as deadlines approach. Most of the work a digital designer does is mental. However, a certain amount of physical dexterity is required, due to the use of computer-based programs.

As a Digital Designer with 3-6 years of experience in the AE, your main responsibilities include:

• Creating visually appealing and engaging digital designs for various platforms, such as websites, mobile apps, and social media.You will use your design skills to produce visually compelling and user-friendly digital assets that effectively communicate the brand message.
• Collaborating with cross-functional teams, including developers, marketers, and project managers, to ensure design alignment and project success.You will work closely with different teams to ensure that the design aligns with the project requirements and objectives, and provide necessary design support throughout the project lifecycle.
• Conducting research and staying updated with the latest design trends and technologies to enhance the quality and innovation of your designs.You will stay informed about the latest design trends, tools, and technologies to continuously improve your design skills and deliver cutting-edge designs.
• Presenting and pitching your design concepts and ideas to clients or stakeholders, and incorporating feedback to refine the final design.

The role of a Digital Designer is crucial in delivering creative and visually appealing content. With 3-6 years of experience in this field, professionals can explore various alternative roles. Here are four options to consider:

• UI or UX Designer: A role that focuses on creating user-friendly and visually engaging interfaces for websites and applications.
• Art Director: A position responsible for overseeing the overall visual style and creative direction of projects, managing a team of designers.
• Motion Graphics Designer: A role that specializes in creating animated graphics and visual effects for videos, films, and digital media.
• Web Developer: A position that involves coding and programming to create functional and visually appealing websites, working closely with designers to bring their concepts to life.

According to Google's latest data points, the projected growth of the Digital Designer role in the United Arab Emirates market is promising. Over the next 10 years, the job role is expected to experience significant growth due to the increasing demand for digital design expertise. This growth is primarily driven by the rapid advancement of technology and the shift towards digitalization in various industries. As a result, there will be a substantial number of employment opportunities available in the future for Digital Designers in the UAE, making it a promising career choice in the evolving job market.