Description

Production artists (graphic arts) assists clients in creating quality materials for their clients, including brochures, posters, signs, and banners. The production artist collaborates with clients to learn about their requirements and needs and works within these guidelines to design unforgettable graphic designs that are able to satisfy the customers' requirements.

The artist typically asks questions to the client in order to fully understand the goal and requirements for each task. The client might have their own artwork images, logos, or even photos which the artist in charge of production must include as well. The artist will then create several "proofs" to be approved by the client and then - after making any needed corrections, sees the approved work go during the process of printing to ensure quality control. Production artists in modern times generally does the majority of their work on computers and must be comfortable using this system. In addition, the producer is expected to produce physical copies of their finished work by using printing equipment.

Usually, a production artist is part of a company that is involved in artistic and graphic work to promote their business. This could be anything from sign companies to professional print shops to working as a part of a larger team for marketing within a company's art department.

For a job as a production artist one typically requires at the very least vocational education as well as an associate's or bachelor's level in graphic art. A lot of companies are looking for knowledge in the area and would like to view a potential artist's portfolio. Anyone who is interested in this field should be proficient with the appropriate software. Graphic artists who produce generally work in a computer studio during normal working hours, however other hours and/or extra ones may be needed.

Roles & Responsibilities

With over 9 years of experience as a Production Artist Graphic Arts in the United Kingdom, your main responsibilities include:

  • Collaborating with the creative team to design and produce high-quality and visually appealing marketing materials, including print and digital assets. You will work closely with designers and marketers to create visually striking marketing materials for various platforms.
  • Ensuring accurate and timely production of graphic assets, adhering to brand guidelines and specifications. Your role requires meticulous attention to detail to ensure the proper execution of design elements and adherence to brand standards.
  • Preparing files for print and digital output, including preflighting, color management, and file optimization. You will utilize your expertise in print and digital production techniques to prepare files that are print-ready and optimized for various digital platforms.
  • Collaborating with vendors and suppliers to obtain quotes, manage print production, and ensure the delivery of high-quality finished products.

Qualifications & Work Experience

For a Production Artist (Graphic Arts) job role, the following qualifications are required:

  • Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create and edit visuals, layouts, and digital artwork.
  • Strong attention to detail and an eye for aesthetics to ensure consistent brand representation and adherence to design guidelines.
  • Knowledge of printing processes, color management, and pre-press techniques to prepare files for printing and production.
  • Time management skills to handle multiple projects simultaneously, meet deadlines, and prioritize tasks effectively.

Essential Skills For Production Artist (Graphic Arts)

1

Design Thinking

2

Graphics

3

Artistic

4

Visualization (Computer Graphics)

Career Prospects

The role of Production Artist Graphic Arts is crucial for ensuring high-quality visual content creation. With 9+ years of experience in the United Kingdom, professionals in this field may consider several alternative roles. Here are following options worth exploring:

  • Art Director: A position with greater creative control, overseeing the artistic direction and visual style of projects.
  • Creative Project Manager: A role focused on coordinating and managing the execution of creative projects, ensuring timely delivery and adherence to client requirements.
  • Branding Specialist: A position that involves developing and implementing cohesive branding strategies across various platforms, ensuring brand consistency and recognition.
  • User Interface UI Designer: A role dedicated to creating visually appealing and user-friendly interfaces for digital products, optimizing user experience and engagement.

How to Learn

The job role of a Production Artist (Graphic Arts) in the United Kingdom is projected to experience steady growth in the market. Based on a 10-year analysis, employment opportunities in this field are expected to increase. With the rise of digital media and the demand for visually appealing content, the need for skilled Production Artists is expected to rise in the future. According to Google data, the projected growth in this position is positive, indicating a favorable job market for individuals pursuing a career in the field of graphic arts as production artists.