Description

Corporate communications managers are in charge of managing their company's communications efforts. They are responsible for reviewing and approving company statements, as well as participating in drafting corporate communications. These managers also manage public relations initiatives and develop partnerships with other agencies to further both organizations' objectives. Their main duties include handling media inquiries, overseeing organizational social media efforts, and ensuring the company is up to date with current marketing trends. They also develop content for campaigns, create press releases, and help simplify complex technical topics for consumer audiences.Corporate communications managers work in a team environment with other communications professionals; however, they must also work well on their own with minimal supervision. Corporate communications managers also cultivate direct relationships with media outlets and journalists, and they must provide prompt response to media and client inquiries. These managers also participate in corporate meetings to discuss communications strategies and develop talking points for executives and technical managers.A bachelor's degree in communications, public relations, or a related field is necessary for this job. Previous experience in a similar communications role may be preferred, as may previous managerial experience. Corporate communications managers should possess excellent interpersonal skills for interacting with other staff members, as well as external customers and partners.

Roles & Responsibilities

As a Corporate Communications Manager with 0-3 years of experience in Australia, your main responsibilities include:

  • Drafting and editing internal and external communications materials, such as press releases, newsletters, and social media posts, to ensure accuracy and clarity.
  • Assisting in the coordination and execution of corporate events, including conferences, seminars, and webinars, to promote the organization's brand and enhance its reputation.
  • Monitoring media coverage and analyzing public perception of the company to identify potential issues, prepare appropriate responses, and develop strategies to maintain a positive image.
  • Collaborating with cross-functional teams, including marketing, HR, and executive leadership, to align messaging and ensure consistent communication both internally and externally.

Qualifications & Work Experience

For a Corporate Communications Manager role, the following qualifications are required:

  • Excellent written and verbal communication skills to effectively create and deliver corporate messages, press releases, and other communication materials.
  • Strong strategic thinking and problem-solving abilities to develop and implement integrated communication plans that align with the company's objectives.
  • Extensive knowledge of media relations and experience working with journalists to handle media inquiries and coordinate interviews.
  • Exceptional interpersonal skills to collaborate with various stakeholders, including senior executives, employees, and external partners, to ensure consistent and cohesive messaging across all channels.

Essential Skills For Corporate Communications Manager

1

Leadership Management

2

Marketing Management

3

Communication

Skills That Affect Corporate Communications Manager Salaries

Different skills can affect your salary. Below are the most popular skills and their effect on salary.

Public Affairs

2%

Career Prospects

The role of a Corporate Communications Manager is crucial for effective communication within an organization. For individuals with 0-3 years of experience in Australia, there are several alternative roles to consider. Here are four options:

  • Social Media Coordinator: A role focused on managing social media platforms, creating engaging content, and monitoring online conversations.
  • Public Relations Assistant: A position that involves supporting the development and execution of PR campaigns, drafting press releases, and organizing media events.
  • Internal Communications Specialist: A role dedicated to internal communication strategies, including employee newsletters, intranet content, and company-wide announcements.
  • Marketing Communications Coordinator: A position involved in coordinating marketing campaigns, creating marketing collateral, and managing brand messaging across various channels.

How to Learn

The Corporate Communications Manager role in Australia is projected to experience steady growth in the market over the next 10 years. According to the latest data from Google, employment opportunities for this position are expected to increase significantly, with many organizations recognizing the importance of effective communications in their business strategies. The job outlook is positive, offering numerous employment prospects. With a growing emphasis on corporate reputation and brand image, the demand for skilled Corporate Communications Managers is likely to continue rising.