Executive creative directors work mostly in the communications and marketing areas, and can be employed by consulting firms or directly for businesses that require creative tasks to be completed. Directors are usually required to develop new ideas to help increase the growth of their business and a large portion of their work they do is online and therefore a thorough understanding of the different platforms used in marketing is required. Directors may be involved in the creation of promotional emails, websites, applications, videos and more.
Graphic design skills could be required to design unique and appealing marketing materials. It is usually a more advanced job, and therefore years of knowledge in the area may be required by certain employers. Directors also manage an innovative team of people such as developers and designers, so ability to communicate effectively and inspire them regularly are crucial.
Executive creative directors should be able to inspire the creativity of their employees while also making sure they adhere to deadlines and the company's goals. It is equally important to be knowledgeable of the products and services offered by the business in order to create new products that are in line with the company's image. In addition, directors must always improve their skills and keep up-to-date with advancements in the field to keep ahead of the competitors.
An undergraduate degree in business or a related area is usually required for this job, as well as a resume of previous work might also be required.