Digital Analyst

Digital analyst are responsible for performing accurate, relevant analysis of information related to company assets and the respective market. They attain this information through methods such as websites, surveys, search engine rankings, and other direct market research methods. Daily duties of this role include examining qualitative and quantitative data to gain insight and develop recommendations for decision makers. They often collaborate directly with clients, agency partners, and other stakeholders to ensure the continuity and accuracy of all data.

Other activities of digital analysts include performing marketing campaign and investment analysis for all online advertising, as well as for other avenues of digital advertising. They then use this data to develop new ad campaigns, determine needed web design changes, and help optimize other relevant aspects of the company. The data inferred from analysis is used to determine behavioral differences among various customer demographics to target them more accurately with advertising. Additionally, digital analysts use this data to demonstrate and predict company financial trends and help reduce company costs.

For digital analyst positions, most companies require a bachelor's degree in business, marketing, advertising, computer science, or another relevant field. Experience in a related position is also needed, and it is becoming increasingly common for companies to require advanced knowledge of search engine optimization and search engine marketing as well. Digital analysts typically work indoors in an office environment.

As a Digital Analyst in Singapore with 0-3 years of experience, your main responsibilities include:

• Collecting and analyzing data from various digital platforms to identify trends, patterns, and opportunities for improvement. Utilize data analytics tools to gather insights and make data-driven recommendations.
• Conducting website and app performance analysis to improve user experience and optimize conversion rates. Use tools like Google Analytics to monitor key metrics and identify areas for optimization.
• Collaborating with cross-functional teams to develop and implement digital marketing campaigns across channels. Work closely with marketing, design, and development teams to ensure campaign success.
• Generating reports and dashboards to track key performance indicators KPIs and communicate results to stakeholders.

For a Digital Analyst job role, the following qualifications are required:

• Strong data analysis skills to interpret and derive actionable insights from digital marketing platforms, such as Google Analytics and Adobe Analytics.
• Proficiency in data visualization tools like Tableau or Power BI to create interactive dashboards and reports for stakeholders.
• Advanced knowledge of digital marketing concepts and techniques, including SEO, SEM, social media, and email marketing.
• Familiarity with web tracking technologies and tagging implementations to ensure accurate data collection and measurement of digital campaigns.

For a Digital Analyst job role with 0-3 years of experience in Singapore, several alternative roles can be considered. Here are following options to explore:

• SEO Specialist: A position that focuses on optimizing websites to improve organic search engine rankings and increase website traffic.
• Data Analyst: A role that involves collecting, analyzing, and interpreting data to identify trends, patterns, and insights that can drive business decisions.
• Social Media Manager: A position focused on developing and implementing social media strategies, managing social media accounts, and creating engaging content to increase brand awareness and drive customer engagement.
• UX/UI Designer: A role that combines user experience research and design principles to create intuitive and visually appealing digital interfaces that enhance user satisfaction.

The job role of a Digital Analyst in Singapore is projected to experience significant growth in the market. Over the past 10 years, the demand for digital analysts has been steadily increasing and is expected to continue growing in the future. With the rapid digital transformation across industries, companies are increasingly relying on data-driven insights to make informed decisions, driving the need for skilled professionals in this field. As a result, there will be numerous employment opportunities available for digital analysts in the coming years, making it a promising career path in Singapore.