Brand Strategist

A brand strategist assists companies identify the market they want to target and then determines the most effective way to engage with the market to ensure that the people in the same demographic are happy with the offerings of the business. In the process a successful brand strategist also seeks for opportunities to increase the visibility and reach of the brand by expanding the demographic and the potential market for the products of the company.

The thing a strategist for brands would usually do for a business is to assist the people who make the decisions within the organization look at the company from the perspective of their intended consumer group. The brand manager works to identify the key elements that influence purchase decisions lead consumers to choose certain businesses while rejecting other brands. Typically, an expert in brand strategy will look through reports of market research that are based on demographics and behaviour patterns and try to identify areas where it is possible for the business to take action to increase its brand's visibility. Sometimes, the brand strategist will be looking for new demographics for consumers and create reports and suggestions for increasing brand recognition beyond the areas that are identified by the company and marketing. In these instances the brand strategist will take into consideration market research and the costs to acquire new clients, when they present the viability of this strategy to the board members. One of the most important aspects of a branding strategist's work is making sure that advertising and marketing initiatives remain "on the brand". That is, they are a reflection of the overall strategy that has been designed to increase positive consumer awareness. The strategist typically works closely with the marketing, advertising, and departments of design to ensure that the efforts are in line with the company's growth strategy.

In order to work as brand strategists one must usually possess a degree from a university in marketing or another similar discipline in business related to consumer behaviour. Brand strategists are often employed as consultants outside of companies however larger companies with many products or services might employ the brand's own strategist who are employed to guide their marketing strategies. A typical brand strategist is in a workplace during the normal hours during the business week.

Within the context of the Brand Strategist, employees are expected to fulfill the following roles and responsibilities in order to make meaningful contributions towards organizational success.

• Keeping track of stock levels, monitoring supply and demand, and ensuring that inventory is organized and easy to access.
• Interacting with customers, answering their questions, and addressing any concerns or complaints they may have.
• Promoting products, meeting sales goals, and developing new business strategies.
• Managing a team of employees, delegating responsibilities, and ensuring that everyone is working together effectively.

Major educational qualifications required for Brand Strategist are:

• A degree in marketing, business branding, communications, or a related field is required.
• Experience as a brand strategist or in a similar position.
• Great communication abilities, both in writing and written.
• Experience in facilitating meetings with clients.
• A problem-solving and analytical mindset.
• Innovative and captivating storyteller.
• Strong research skills.
• A strategic thinker.
• Great presentation abilities.

Brand strategist is an essential role that helps companies define their brand identities, positioning, and marketing strategies. For those with 0-3 years of experience in India, here are four alternative roles to consider:

• Marketing Coordinator: Assist in developing marketing campaigns and executing them
• Social Media Manager: Manage social media accounts and develop social media campaigns
• Content Marketing Specialist: Create and manage content for marketing purposes
• Brand Ambassador: Represent and promote the brand to the public.

Each of these roles is crucial in building a strong brand presence and gaining exposure.

The role of Brand Strategist in India is expected to grow significantly in the upcoming years as digital marketing gains more importance in the Indian market. According to data analysis by Google, the job opportunities for Brand Strategists in India are projected to increase by 10% over the next ten years. As businesses invest more in branding and marketing, the demand for these experts will rise, leading to more employment opportunities for individuals interested in this field. With the Indian market shifting towards brand building and marketing strategies, the future looks bright for Brand Strategists in India.