Content Strategist

Content strategists usually create plans for content and supervise how the plan is implemented. Since content strategists are accountable to create a consistent message for their company and their employees, they need to collaborate with other people to establish their company's and the departments' requirements. The typical work day of a Content Strategist will include meetings with the team to discuss current and future projects, laying out the new content that will be released in the near future, and working with a designer on visual elements that will accompany written content. Content strategists typically work together with strategists for social media and designers, marketing professionals, and typesetters to craft an integrated message. These jobs could overlap, highlighting the importance of having strong communication skills for this job.

Content strategists usually work in a workplace. The variety of businesses they are able to be employed by is vast and any business that has a public image can employ strategists, from large companies to non-profits to media organizations. Content strategists can also be freelancers too.

Content strategists typically work during working hours, however freelance strategists might be more flexible in the hours they work.

A bachelor's degree in communication marketing, communications or another related field is usually the minimum prerequisite for this job. Experience in a similar position is usually required as well. Content strategists should have strong computer skills and the ability to use a range of computer programs that are relevant and the social media platform.

As a Content Strategist with 6-9 years of experience in the United Kingdom, your main responsibilities include:

• Developing and implementing comprehensive content strategies to enhance brand visibility and engagement across digital platforms.
• Conducting thorough content audits to identify gaps and opportunities for optimization, ensuring content aligns with brand guidelines and target audience.
• Collaborating with cross-functional teams to create and execute content campaigns, including writing, editing, and proofreading content.
• Analyzing content performance metrics, conducting audience research, and staying updated on industry trends to inform content strategy and make data-driven recommendations.

For a Content Strategist job role, the following qualifications are required:

• Exceptional written and verbal communication skills to develop and articulate content strategies effectively, ensuring alignment with business goals and target audience needs.
• Strong research and analytical abilities to conduct market research, competitor analysis, and content audits, enabling data-driven decision-making for content creation and optimization.
• Creative thinking and problem-solving capabilities to develop innovative content ideas and solutions, keeping up with industry trends and best practices.
• Project management skills to handle multiple projects simultaneously, prioritize tasks, and meet deadlines, collaborating effectively with cross-functional teams to deliver high-quality content.

The role of a Content Strategist with 6-9 years of experience in the United Kingdom is crucial in creating effective content strategies. Proficient professionals in this field may explore alternative roles that leverage their skills and expertise. Here are following options to consider:

• Digital Marketing Manager: A role encompassing the development and execution of comprehensive digital marketing campaigns, including content creation, social media management, and search engine optimization.
• UX/UI Designer: A position focused on enhancing user experience and interface design, ensuring that content is visually appealing and user-friendly across various platforms.
• Brand Manager: A role involving the development and implementation of brand strategies, including content positioning and messaging, to enhance brand visibility and customer engagement.
• Marketing Communications Manager: A position responsible for creating and implementing integrated marketing communications plans, incorporating content across various channels, such as advertising, public relations, and digital platforms.

The role of Content Strategist in the United Kingdom is experiencing significant growth in the market. Over the past 10 years, the demand for professionals in this position has steadily increased, with a positive outlook for future employment opportunities. Google data points to a strong and sustained growth trajectory for this job role, indicating a promising market for content strategists in the coming years. With the continuous expansion of digital platforms and the importance placed on effective content marketing, the demand for skilled professionals in this field is expected to continue to rise.