Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.Content strategists typically work indoors in an office environment. The range of companies they can work for is quite large; any industry that develops a public message may hire a strategist, from larger corporations to nonprofits to media institutions. Content strategists may also be freelance workers as well.Content strategists usually work during normal business hours, although freelance strategists may have more flexibility related to when they work.A bachelor's degree in communications, marketing, or a related field is generally the minimum educational requirement for this position. Previous experience in a similar role is generally needed as well. Content strategists must have excellent computer skills and be able to work in a variety of relevant computer programs and social media platforms.

According to recent data from Google, the role of Content Strategist in Canada is expected to experience significant growth in the market. Over the past 10 years, this job role has seen a steady rise in demand and is projected to continue expanding in the foreseeable future. With the increasing importance of effective content marketing strategies, businesses are actively seeking professionals with expertise in this field. As a result, numerous employment opportunities are expected to be available in the coming years, indicating promising prospects for individuals pursuing a career as a Content Strategist in Canada.

How to Learn

As a Content Strategist with 3-6 years of experience in Canada, your main responsibilities are:<ul><li> Develop and execute content strategies to meet business objectives, including content planning, creation, distribution, and measurement.</li><li> Conduct content audits and analyze data to identify content gaps and opportunities for improvement.</li><li> Collaborate with cross-functional teams, including marketing, design, and development, to ensure content aligns with brand guidelines and user needs.</li><li> Stay updated with industry trends and best practices, and provide recommendations for content optimization and innovation.</li></ul>

Roles & Responsibilities

Average take home Salary for a Content Strategist in Canada is around $46987 per year

Salary Breakup

Content strategists usually create plans for content and supervise how the plan is implemented. Since content strategists are accountable to create a consistent message for their company and their employees, they need to collaborate with other people to establish their company's and the departments' requirements. The typical work day of a Content Strategist will include meetings with the team to discuss current and future projects, laying out the new content that will be released in the near future as well as working with a designer on visual elements that will accompany written content. Content strategists typically work together with strategists for social media and designers, marketing professionals, and typesetters to craft an integrated message. These jobs could overlap, highlighting the importance of having strong communication skills for this job.

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Content Strategist

Salary Breakup

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