The field marketing manager is accountable for ensuring the smooth operation of franchisee companies, and also liaising with franchisees as well as various store managers. They analyze the plans for the business for these establishments, the ways they intend to expand and whether they're functioning properly in the current market. They are also responsible for conducting marketing campaigns for the companies they manage. Field marketing managers also have to create plans for field marketing that include email/online and event marketing, and plan events for brand promotion as well as market analysis. They play a crucial part in the company's marketing department, since they typically manage a team that is accountable for ensuring that the business is managed effectively. They can also manage the tasks of subordinates, while reporting to the top management who decide on the direction of marketing overall. Candidates for the position are generally required to have a bachelor's or master's degree in advertising, marketing (sales & retail), communications, business management/administration, or a related field, and some sort of business background is beneficial. People with a lot of working experience are usually preferred. Field marketing managers typically operate during normal working hours, but they might have to work some additional hours at night or on weekends to keep deadlines. It is possible that the job requires a certain quantity of travel to trade shows, however this is not often.

The field marketing manager role in the United States is anticipated to experience significant growth in the market. According to a 10-year analysis, there is a projected increase in employment opportunities for this position. With the increasing relevance and importance of marketing in various industries, the demand for field marketing managers is expected to rise. Organizations are increasingly recognizing the value of targeted marketing strategies, leading to a greater need for professionals in this role. Based on Google data and market trends, the field marketing manager position is slated to offer ample employment opportunities in the coming years.

How to Learn

As a Field Marketing Manager with 3-6 years of experience in the United States, your main responsibilities include:<ul><li> Develop and execute marketing strategies and campaigns to increase brand awareness and generate leads.Create and implement marketing strategies to promote brand recognition and attract potential customers.</li><li> Collaborate with sales teams to align marketing efforts and support revenue goals.Work closely with sales teams to ensure marketing initiatives are in line with sales objectives and contribute to overall revenue growth.</li><li> Coordinate and manage local marketing activities, such as events, trade shows, and product launches.Organize and oversee local marketing events and activities, including trade shows, exhibitions, and new product launches.</li><li> Analyze market trends, competitor activities, and customer insights to optimize marketing efforts.</li></ul>

Roles & Responsibilities

Average take home Salary for a Field Marketing Manager in United States is around $81465 per year

Salary Breakup

The field marketing manager is accountable for ensuring the smooth operation of franchisee companies, and also coordinating with franchisees as well as various store managers. They analyze their business strategies of the stores, the ways they intend to expand and whether they're operating in a proper manner within the market they are operating in. they also have the responsibility of implementing marketing campaigns for the companies they manage.


Breakup	Range
Base Salary	null - null
Bonus	null - null
Profit Sharing	null - null
Total Pay	null - null

Field Marketing Manager

Salary Breakup

Skills That Affect Field Marketing Manager Salaries

Explore

More

Get in Touch with Us