Description

A global marketing and sales manager's main job is to establish and build relations with their business. They frequently travel to their designated region(s) across the globe. While in these regions, international marketing and sales managers interact with key customers and businesses, making sure that the objectives of their business and their regional clients are achieved. Additionally, they can attend conventions, meetings and other gatherings for professional purposes to build relationships and increase the reach of their employers, since an international manager of sales and marketing is expected to find opportunities and develop relationships for business partnerships with prospective partners.

The duties of an international manager of marketing and sales could be assigned include overseeing teams across different regions to develop sales campaigns that advertise products, as well in evaluating the campaigns to make sure they're effective and adapted to the market of the countries where they are located. The international manager of marketing and sales should effectively convey the goals of the company to their employees and ensure that their subordinates are aware of how they can effectively promote the strategies developed from the management. Furthermore, they collaborate with other executive in their respective regions and with executives at the company's headquarters, to meet specific quotas or sales goals.

Managers of international sales and marketing typically require years of experience in their area, and an undergraduate degree in communications, business or a related area; comparable experience may be substituted for education prerequisites.

Roles & Responsibilities

As an International Sales & Marketing Manager with 6-9 years of experience in the United Kingdom, your main responsibilities include:

  • Developing and implementing international sales strategies to achieve revenue targets and expand market share. This involves analyzing market trends, identifying target markets, and creating effective sales plans.
  • Managing international marketing campaigns and initiatives to enhance brand visibility and awareness. This includes developing marketing materials, coordinating advertising efforts, and monitoring campaign performance.
  • Building and maintaining relationships with international clients and business partners to foster long-term partnerships. Cultivating connections, negotiating contracts, and ensuring customer satisfaction are key aspects of this responsibility.
  • Conducting market research and competitive analysis to identify new business opportunities and stay ahead of industry trends.

Qualifications & Work Experience

For an International Sales & Marketing Manager job role, the following qualifications are required:

  • Extensive knowledge and experience in international sales and marketing strategies, including market research, product positioning, and competitor analysis.
  • Strong interpersonal and communication skills to effectively build and maintain relationships with international clients, partners, and stakeholders.
  • Proven track record of successfully developing and implementing sales and marketing initiatives in multiple countries or regions.
  • Excellent leadership and team management abilities to oversee and guide a diverse sales and marketing team, ensuring alignment with overall organizational goals and objectives.

Essential Skills For International Sales & Marketing Manager

1

Digital Strategy

2

SEO

3

Digital Marketing

4

Sales & Management

5

Digital Campaign Tool

Career Prospects

The role of an International Sales & Marketing Manager is crucial in driving business growth and expanding global market reach. For professionals with 6-9 years of experience in the United Kingdom, there are several alternative roles worth considering. Here are following options:

  • Global Business Development Manager: A role that focuses on identifying and pursuing new market opportunities, strategic partnerships, and international business expansion.
  • Regional Sales Manager: A position that involves overseeing sales operations and teams in a specific geographic region, optimizing sales strategies, and achieving revenue targets.
  • Product Marketing Manager: A role centered around developing and executing marketing strategies for specific products, conducting market research, and creating compelling value propositions.
  • International Trade Compliance Manager: A position responsible for ensuring compliance with international trade regulations, managing import/export processes, and mitigating compliance risks.

How to Learn

The role of International Sales & Marketing Manager in the United Kingdom is projected to experience significant growth in the market. A 10-year analysis demonstrates a strong upward trend for this job role. According to available data, there is a substantial increase in global business activities and cross-border trade, indicating a rising demand for professionals in this field. This presents numerous employment opportunities, with an optimistic outlook for the future. Google's latest data points highlight a positive trajectory for the growth and development of the International Sales & Marketing Manager role in the United Kingdom.