Description

Market Intelligence Analyst Market Intelligence Analyst conducts market research, collects data and analyses trends in the industry. They offer valuable information to help businesses with their strategies and make better decisions. The job involves keeping track of competitors, identifying threats and opportunities, and creating comprehensive reports for the those who are involved. A strong analytical background and proficiency with tools for data analysis, as well as the capacity to communicate results in a concise manner are required for this job. An undergraduate degree from an area of study is usually required, while prior experience of conducting market research, or data analyses is desirable.

Roles & Responsibilities

As a Market Intelligence Analyst with 6-9 years of experience in the United Kingdom, your main responsibilities include:

  • Gathering and analyzing market data to identify industry trends, competitive landscapes, and market opportunities. Conduct market research and competitor analysis to identify trends and opportunities.
  • Providing insights and recommendations to key stakeholders, such as marketing and sales teams, to support strategic decision-making. Translate data into actionable recommendations for marketing and sales strategies.
  • Developing reports and presentations to communicate findings to senior management and other relevant parties. Prepare comprehensive reports and presentations to communicate market insights.
  • Monitoring and tracking market developments, including new product launches, regulatory changes, and industry news.

Qualifications & Work Experience

For a Market Intelligence Analyst job role, the following qualifications are required:

  • Proficient data analysis skills to collect, interpret, and analyze market data, providing insights and recommendations to support business strategies.
  • Strong research abilities to gather and evaluate industry trends, competitive intelligence, and market dynamics, ensuring accurate and up-to-date information for decision-making.
  • Excellent communication skills to effectively present findings and reports to stakeholders, translating complex data into meaningful insights and actionable recommendations.
  • Advanced knowledge of market research tools and techniques, including data mining, survey design, and statistical analysis, to conduct comprehensive market assessments and competitive analysis.

Essential Skills For Market Intelligence Analyst

1

Marketing Analytics

2

Marketing Strategy

3

Market Research

Career Prospects

The role of a Market Intelligence Analyst with 6-9 years of experience in the UK is crucial for providing valuable insights. For professionals looking to explore alternative roles, here are following options to consider:

  • Business Development Manager: A role focused on identifying new market opportunities, establishing partnerships, and driving revenue growth.
  • Product Manager: A position involving market research, product development, and creating strategies to launch and promote products.
  • Market Research Manager: A role that involves overseeing research projects, analyzing market trends, and providing actionable recommendations to enhance business strategies.
  • Competitive Intelligence Manager: A position focused on gathering and analyzing data on competitors, identifying market trends, and providing insights to support strategic decision-making.

How to Learn

The Market Intelligence Analyst role in the United Kingdom is projected to experience significant growth in the market. Over the past 10 years, there has been a steady increase in demand for professionals specializing in market intelligence. With the ever-evolving business landscape and increasing reliance on data-driven decision making, this trend is expected to continue. The job role is expected to offer ample employment opportunities, with a promising outlook for the future. Based on available data points from Google, the projected growth of this position indicates a positive trajectory and high prospects for individuals pursuing a career in market intelligence analysis in the United Kingdom. (Word count: 100)