Social media associates are accountable for monitoring the company's online media presence, providing regular updates and communicating with the public through the company's social media channels. Social media associates devise strategies to increase the number of visitors on their websites and increase brand recognition through online marketing servers. Additionally, they respond to the customers' concerns and questions about the products and services offered by the company and also resolve and increasing the severity of high-level complaints. Social media employees should possess excellent communications and organizational abilities, particularly in monitoring the progress of their work through analysis of data and finding opportunities to grow the brand.