Vice President (VP), Sales & Marketing

Vice presidents of marketing and sales have three primary tasks: finding leads for their business, closing sales, and making sure that subordinates are closing sales. Vice presidents of marketing and sales must seek out potential customers and contact them; to close their own sales, they must be persistent and use methods such as follow-up calls and emails to customers. To ensure that subordinate salespeople are doing their job they need to be, the vice president of marketing must monitor sales and procedures.The vice president of marketing and sales needs to be well versed with their product, distribution, prices, and any other potentially relevant details that a customer may need to know. Just as much as vice presidents of marketing and sales need to close their sales, they need to be good leaders and supervisors, regularly checking performance and communicating any problems with salespeople.Vice presidents of marketing and sales typically need a bachelor’s or master’s degree in business or a similar field. They also need extensive experience in sales and marketing.

As a Vice President VP, Sales & Marketing with 9+ years of experience in Canada, your main responsibilities include:

• Developing and implementing strategic sales and marketing plans to drive revenue growth and achieve business objectives. You will be responsible for creating comprehensive strategies that align with the company's goals and objectives, focusing on sales and marketing activities to generate revenue.
• Managing and leading a high-performing sales and marketing team, providing guidance, coaching, and support. You will oversee a team of sales and marketing professionals, ensuring their productivity and effectiveness by providing necessary guidance, coaching, and support.
• Building and maintaining strong relationships with key clients, partners, and stakeholders to expand business opportunities. Your role will involve establishing and nurturing relationships with important clients, partners, and stakeholders to enhance business opportunities and promote growth.
• Analyzing market trends and competitive landscape to identify new market opportunities and develop effective sales and marketing strategies.

For a Vice President (VP), Sales & Marketing, the following qualifications are required:

• Extensive experience in sales and marketing leadership roles, preferably within the same industry, to provide strategic direction and drive revenue growth.
• Proven track record of successfully developing and implementing comprehensive sales and marketing strategies to meet business objectives and exceed sales targets.
• Strong business acumen and market knowledge to identify emerging trends, competitor activities, and customer preferences, enabling effective decision-making and market positioning.
• Excellent leadership and management skills to build and nurture high-performance sales and marketing teams, fostering a collaborative and results-oriented culture.

The Vice President VP, Sales & Marketing role is a crucial position in driving business growth and achieving revenue targets. For professionals with 9+ years of experience in Canada, here are four alternative roles worth considering:

• Chief Commercial Officer: A leadership role responsible for overseeing the entire commercial strategy of an organization, including sales, marketing, and business development.
• Director of Business Development: A role focused on identifying new market opportunities, building strategic partnerships, and driving revenue growth through effective sales and marketing strategies.
• Head of Customer Experience: A position dedicated to ensuring exceptional customer satisfaction, managing customer relationships, and implementing strategies to enhance the overall customer experience.
• Regional Sales Manager: A role that involves leading and managing a sales team, setting sales targets, and implementing sales strategies to achieve revenue objectives within a specific region.

The Vice President (VP), Sales & Marketing role in Canada is projected to experience significant growth in the coming years. According to a 10-year analysis, the job role is expected to witness a consistent rise in demand, aligning with the increased significance of sales and marketing activities across industries. Google indicates a positive trend in the market, with numerous employment opportunities anticipated to be available in the future.