Directors of sales usually oversee and direct a group of sales reps and establish expectations and targets that the team must meet as well as a general direction to follow. The director's success is often contingent on the performance of the sales team and they are accountable for motivating their team to meet targets and surpass expectations.
Experience or knowledge in marketing can be extremely beneficial to develop marketing strategies to make products more appealing to consumers. They can also develop regular forecasts of sales volume for existing and new products and should maintain an in-depth understanding of the products and services that the company has to offer and how it will help customers.
Director of Sales are accountable for the performance of their sales team. They must supervise or discipline employees if needed and also prepare and conduct follow-up training. Performance trends and the overall field must be monitored and studied as well as they might contact clients directly and carry out some of the regular tasks of reps as well as managing. A long time in sales positions and previous supervisory experience is usually required to be considered for this job.