Senior sales executives usually has a solid sales management background, a track record of achieving success in sales, and a strong background in executive leadership. It is essential that an executive in the senior ranks is capable of identifying potential new markets or clients and build relationships with clients they already have. Senior sales executives provide direction for the team and provides creative solutions to market needs. They must also be able to contribute to the sales team by remaining informed about the latest products, competitors, as well as the marketplace in general. Additionally, they must be able to analyse and synthesize sales-related data, and then translate the data into strategies to aid in the creation of a product range or sales plan. Senior sales executives generally will have a list of contacts from midand upper managerial positions as well as a track record of working with these people to satisfy business requirements. Experience with sales tools and techniques such as customer relations, sales tools, and the development of products are essential for a top sales executive, along with the background of success in sales.