UX Design Fundamentals
Learn Path Description
More organisations are taking a ‘digital first’ approach to business, and seeking out individuals who understand the user journey to create a frictionless experience for their customers. Global demand for UX professionals has never been higher. So how can you kickstart your career in the ever growing world of user experience (UX) design?
This ExpertTrack will explore the full end-to-end experience that a user has when interacting with a website, app or digital product. You’ll learn to consider aesthetics, usability and accessibility of digital assets.
You’ll discover how, as a UX designer, you can add value to a business at all levels and play a critical role in driving customer engagement by conducting user research, building personas, developing business models, creating wireframes and building prototypes. And you’ll learn how to put yourself at the core of both designing new products from first principles and the continuous improvement of existing offerings.
You’ll examine the five-stage design thinking model proposed by the Hasso-Plattner Institute of Design at Stanford University: empathise, define, ideate, prototype and test. You’ll explore the non-linear nature of this methodology that will allow you to work through obstacles and bring ideas to life.
Skills You Will Gain
Courses In This Learning Path
Total Duration
4 weeks
Level
Intermediate
Learn Type
Certifications
UX Design Fundamentals: Business value through User Experience (UX) design
The world is moving faster online than ever before, and there are a variety of socio-technical, global factors that have accelerated the shift towards digital first for a wide range of economic and social functions.
Although UX designers are in high demand, there is still a shortage of UX designers in the US, Australia and UK.
How can you design UX for web, mobile, and other digital products that are becoming increasingly important to the success of a company?
This UX design course, which is self-paced, will give you all the information you need to start your career as a digital designer.
This course will help you understand the UX design philosophy that every digital designer follows. This course will teach you how to minimize a user's cognitive burden (or effort expended during a task) as well as decision-making time. You'll also learn why users may stop looking at websites or digital products if they take up too much time.
Learn about key principles like hierarchy and information architecture and how to place the user at the forefront of every design decision.
What is the difference between UX design and UI design? It's important to know the difference between UX and UI design as more UX designers are being required to demonstrate UI (user interface), design expertise.
The user interface design is both visual design (how the product looks, feels and personalities) and interaction design (how the user interacts with it). In the larger-picture UX world, you'll see how micro elements of UI fit into the bigger picture.
Total Duration
4 weeks
Level
Beginner
Learn Type
Certifications
UX Design Fundamentals: Delivering value to users
What is design thinking? And how does it fit into the larger scheme of user experience design?
This course will give you the foundations you need to start your career as an UX designer. This course will equip you with the skills and knowledge to implement design thinking techniques in the workplace, based on solid UX principles.
You'll be able tackle complex, large and even unsolved problems in product development by learning the design thinking framework. This course will equip you with the skills, mindset, and tools to identify practical and logical innovations and take a solution-based approach to solving problems as UX designers.
The five-stage design thinking model that the Hasso-Plattner Institute of Design proposes at Stanford University will be examined. It consists of empathise (the problem), define (the problem), prototype, test, and ideate. This methodology is non-linear and will help you overcome obstacles and bring your ideas to life.
This course will provide a deep dive into the two most important design elements: ideation and execution.
Learn why ideation is important, its content, and perform differentiation activities and exercises. You'll also learn about the purpose and context of implementation and how it interacts with other types of interaction. And what its requirements are in terms of resources and business. A number of powerful tools will be available to assist you in the implementation process.
Total Duration
4 weeks
Level
Beginner
Learn Type
Certifications
UX Design Fundamentals: Creating business outcomes
How can a UX designer (user experience) add value to a company across all levels and with all teams? This UX Design course will show you how to use the fundamentals of UX design to foster collaboration, increase engagement, and improve business. UX designers are crucial in creating customer experiences. This includes conducting user research, building personas and developing business models. Wireframes can also be created.
This course will teach you how to create a business model that reflects a particular value proposition. The course will cover all phases of innovation and business model design. It also covers the concept of job done' (JTBD). This framework is based on the idea that users hire (or use) a product to perform a job or task to attain a particular outcome.
This course will also teach you how to use customer profiling, or user journey mapping. A user journey map can be described as a diagram or illustration of all touchpoints customers use to contact your company online or offline.
Knowing how to draw a user journey will allow you to predict any friction and create a prototype or website. You can also use value stream maps to help you identify and analyze the activities that are part of the customer journey holistically in order to determine whether they are valuable.
