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Chief Marketing Officer Programme

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Course Report - Chief Marketing Officer Programme

Course Report

Find detailed report of this course which helps you make an informed decision on its relevance to your learning needs. Find out the course's popularity among Careervira users and the job roles that would find the course relevant for their upskilling here. You can also find how this course compares against similar courses and much more in the course report.

Course Features

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Duration

10 months

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Delivery Method

Online

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Available on

Limited Access

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Accessibility

Desktop, Laptop

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Language

English

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Subtitles

English

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Level

Advanced

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Effort

3 hours per week

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Teaching Type

Instructor Paced

Course Description

CMOs, aspiring, new and experienced, your work today is more critical and complex than ever as organisations across the board have become more data-driven. IIM Lucknow's Chief Marketing Officer Programme will enable you to transform the marketing function with emerging technologies, digitalisation, data-centric decision-making, cross-functional collaboration, customer-centric processes and innovation for an edge in a fiercely competitive marketplace. Don't just reach the C-Suite; thrive, lead, and influence with game-changing marketing strategies.

Course Overview

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Live Class

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Human Interaction

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Personlized Teaching

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Case Based Learning

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Post Course Interactions

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Case Studies,Hands-On Training,Industry Exposure,Instructor-Moderated Discussions

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Case Studies, Captstone Projects

Skills You Will Gain

Prerequisites/Requirements

Graduates (10+2+3)/ Diploma Holders (10+2+3)/ Post Graduates with a minimum of 10 years of work experience as of Sep 30, 2022

Candidates should have scored a minimum of 50% of marks in Graduation/ Diploma/ Post Graduation and should be currently working

What You Will Learn

Keen on executing impactful strategic marketing initiatives and driving marketing innovation and transformation.

Eager to leverage strategic opportunities, create disruptions, gain exposure beyond the marketing function, and aspire to transition to a CMO role.

Target Students

New and evolving CMOs

High-potential Senior Professionals & Marketing Leaders

Course Instructors

Dr Rajeev Kumra

Professor, Marketing Indian Institute of Management Lucknow

Prof. Rajeev Kumra is the Dean at IIM Lucknow Noida Campus and has beenawarded the title of 'Best Faculty' six times in a row. He holds rich experience in mentoring sales and marketing leaders across...

Dr Kshitij Awasthi

Associate Professor, Strategic Management Indian Institute of Management Lucknow

Prof. Kshitij Awasthi teaches core courses on Strategy Formulation and Implementation and an elective course on Managing Global Business at MBA and executive-MBA levels. He has been training business...

Course Accreditations

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