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Modern technology has dramatically accelerated digital advancements. They are changing the way that marketing practices in a rapidly changing economy are being reshaped. For effective planning and execution, businesses need to use analytics to analyze the high-volume and fast-moving customer interactions and patterns.A Goldman Sachs report estimates that the Indian digital marketing industry will be worth $160 billion in 2025. This is three times the current value.You have such a bright future ahead of you, IIM Lucknow's Executive Program in Digital Marketing: Analytics and Applications will allow you to be a digital expert and a thought leader.The program combines live online sessions with on-campus immersion. It will allow you to identify and develop effective metrics that can be used to evaluate and boost ROI. You'll also learn how to optimize campaigns and improve customer engagement using marketing analytics and integrated digital marketing strategies.You will have access to Emeritus Career Services as part of the program. This allows you to take control of your career and empowers you.

PROF. PREM PRAKASH DEWANI

PROF. PRIYANKA SHARMA

Learn Executive Programme in Digital Marketing: Applications and Analytics  by Emeritus and upskill your career by acquiring skills like Digital Marketing etc with Careervira.

Executive Programme in Digital Marketing: Applications and Analytics

Emeritus

Indian Institute of Management, Lucknow (IIM Lucknow)

Companies need to use analytics to analyze the incoming high volume and high velocity data in order to understand customer patterns and interactions. This will enable them to plan and execute digital marketing strategies and customer engagement strategies that are effective.

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